Troy Gerth
It has been facinating and very educational to be involved in the design and developement of an ecommerce web site from the beginning. I have been pleased to bo one of, and later lead, the team of designers that have built Kohls.com over the last ten years.
We have had to answer every question for the first time.
What is the user experience? What is her expectation? What is the purpose of a site like ours?
How do we sell products? Are we marketing, a store, an information service?
What is a brand online? How deep is the relationship with our brand partners? How has the depth of media changed that relationship?
Where does the customer expect rich media? When is it in the way?
Is marketing entertainment? When does the conversation become two-way?
Is a rich experience enough? What is real rich content when it goes beyond the superficial?
